"Wander Beauty" is a legitimate and well-regarded brand. It was founded by supermodel Lindsay Ellingson and entrepreneur Divya Gugnani in 2014. The brand focuses on creating multitasking, clean beauty essentials. Their product line includes a variety of makeup and skincare products that range from foundation, palettes, blushes, and glosses. The brand has over 309k followers on Instagram and has been featured in many notable media outlets. It has won over 30 beauty awards, including multiple Allure “Best of Beauty” awards. The company operates from their headquarters in New York, NY. All products are cruelty-free and are formulated without parabens, phthalates, SLS, SLES, mineral oil, or synthetic fragrances. However, some customers have reported problems with the consistency and quality of products. Overall, the brand has a rating of 4.2/5 on MakeUpAlley with 71% of reviewers saying they would repurchase from the brand.