Straand AU appears to be a legitimate company that specializes in hair and scalp care products. It's an Australian beauty startup that recently launched with a scalp shampoo. The brand has a "cool girl" aesthetic and its signature orange packaging. The products are reportedly good for scalp health and hair growth. However, reviews on their effectiveness vary. Some users have reported positive experiences, while others have not seen significant improvements. It's always recommended to do thorough research and consider personal hair and scalp needs before trying new products.