Pura Vida Bracelets is indeed a legitimate company. It's known for partnering with artisans worldwide to create handcrafted bracelets. The company has made significant philanthropic contributions, supporting over 175 charities globally. The customer reviews for Pura Vida Bracelets are generally positive, with a rating of 3.9 out of 5 based on over 45,000 reviews. The quality and design of the jewelry, as well as the company's customer service, have been praised. However, some customers have reported issues with shipping and the use of store credit. It's always recommended to do thorough research before making a purchase from any online retailer.