"Primary" appears to be a legitimate company. It has a mix of positive and negative reviews. Some customers praise the quality of the products and customer service, while others express concerns about shipping methods and product quality. There are also concerns about the lack of organic certification for some of their products. The trust score of the website is 77.9 on a scale of 1-100, with 100 being the most reputable. However, it's always a good idea to do thorough research and read multiple reviews before making a purchase from any online retailer.