Juicy Couture is a legitimate brand, but it's not considered a luxury brand in the traditional sense. It was popular in the early 2000s, but has since lost its status as a luxury brand due to its mass-market appeal and lower price point. However, because of its popularity, counterfeit Juicy Couture items are often produced. Authentic Juicy Couture items have several key elements to look for, such as tags that say "Born in the Glamorous USA", immaculate stitching, and correct engravings, tags, logos, and labels. Be aware of any items where the second word in Juicy Couture is misspelled. It's also worth noting that some customers have reported issues with the brand's customer service and product quality. Therefore, it's always important to purchase from reputable sources to ensure the authenticity of the product.