"Blue Coolers" is a legitimate company that produces quality coolers with proven ice retention at a cheaper price than many of the big cooler names. The company was started by two hard-working American men who prioritized durability/performance, affordability, honesty, and service. They offer a variety of coolers, including their “10-day coolers”, “5-day coolers”, and a soft-sided cooler option. The company has received positive reviews from customers, with a 4.8 out of 5 stars rating based on 2040 reviews. However, it's always a good idea to do your own research before making a purchase.