WildBird is a legitimate e-commerce brand that specializes in handcrafting carrier wraps for mothers. The brand, known for its "ring slings", has a significant following on Instagram and has been featured on several news outlets. The company was established in November 2014 by Tayler Gunn, a former nurse, and her husband, Nate. The products are made by a team of independent seamstresses, and the company is committed to sustainability, transparency, and ethical labor. For example, their dye facilities recycle 60% of the water used during the manufacturing process. The company is headquartered in Salt Lake City, Utah. However, some users on Reddit have expressed mixed reviews about the WildBird Aerial Carrier, citing issues with its bulkiness and difficulty in use. Despite this, the brand continues to be popular for its aesthetic appeal.