Wildbird.co is a legitimate and well-regarded brand in the baby carrier industry. The company has received positive reviews from customers, with an average rating of 4.9 stars from over 2,600 reviews. Wildbird.co is known for its high-quality and eco-friendly products, handcrafted by a team of expert seamstresses. The brand has been featured in several reputable news outlets and has a strong following on social media platforms. Customers appreciate the comfort, versatility, and aesthetic appeal of Wildbird's ring slings, making it a trusted choice for many parents.