The Wine Collective is a legitimate online wine retailer. It specializes in wines from small to medium-sized producers from Australia and around the world. The company has a strong reputation, with positive customer reviews highlighting the quality of the wines and the excellent service provided. The Wine Collective offers a variety of wine club plans, catering to different preferences and budgets. The company has a history of merging with other reputable wine businesses, further solidifying its credibility in the market.