Szul.com is a legitimate online jewelry store that has been in business since 1999. It is headquartered in Manhattan's prestigious Diamond District and has an A+ rating from the BBB. The store offers a wide range of jewelry, including rings, bracelets, necklaces, and earrings, with competitive prices and free shipping on all orders. Customer reviews are generally positive, highlighting the quality of the products and the efficiency of the shipping process. However, some customers have reported issues with the actual product not meeting their expectations and occasional problems with shipping costs. Overall, Szul.com appears to be a reliable and trustworthy option for purchasing jewelry online.