Squirrly is a legitimate company founded in 2012 in London, United Kingdom. It offers an AI-powered, all-in-one SEO suite that takes the guesswork out of search engine optimization. The suite includes features for keyword research, content optimization, SEO settings, technical SEO, site audits, and rank tracking. Squirrly has received positive reviews from users, with a rating of 4.7 out of 5 stars. It is praised for its ease of use, SEO optimization, and keyword research capabilities. However, some users have mentioned a learning curve and limited features. Overall, it appears to be a reputable and reliable tool for managing and improving a site's SEO.