Sports & Fitness Exchange appears to be a legitimate business based on available information. The company has a physical address in Peoria, AZ, and operates as a premier liquidator for top exercise brands like Nordictrack, ProForm, and Freemotion. Customer reviews on platforms like Birdeye show a 4.5-star rating with 672 reviews, indicating a generally positive reputation. However, some negative reviews mention issues with product quality and customer service. Overall, the majority of feedback suggests that Sports & Fitness Exchange is a credible source for fitness equipment.