"Proaim" is a brand that has been serving clients in the filmmaking community since 1997. They provide equipment for both beginners and professional video and filmmakers. Their core values and principles include ensuring 100% customer satisfaction, providing high-quality equipment, and maintaining a high standard of service to their clients. However, some users have expressed concerns about the quality of Proaim's products, stating that while they are cheaper, they may be sub-par compared to other brands. It's always recommended to do thorough research and read reviews before making a purchase.