Nuehoops.com appears to be a legitimate website based on customer reviews. The site has a 3.8-star rating on Trustpilot, with 89% of reviews being 5-star. Customers have praised the customer service and quality of the jewelry. However, some reviews mention issues with gold charms losing shine and poor customer service due to the company's liquidation. Overall, the site seems trustworthy but has some quality control and customer service concerns.