"Natori" is a clothing and accessories company that prides itself on artful approaches, fresh style designs, and high-quality garments and jewelry. The brand sells everything from lingerie to home décor, maintaining sustainable and ethical clothing production with environmentally friendly natural materials. Founded by Josie Cruz Natori in 1977, the company has grown exponentially, going from lingerie and sleepwear to a retailer of countless other goods, including home textiles and footwear. As a woman-founded company, Josie still maintains a heavy hand in the general Natori presence, not only as a designer, but in modelling the brand’s clothing, and being an active brand ambassador. She is also a firm believer in quality products, high fashion, and ethical practices. Being eco-friendly is a key word for Natori, especially when it comes to the ethics of their clothing. They are doing their part to make sure the environment—and people—are not harmed when manufacturing their goods. Some of their quality fabrics include supima cotton, tencel lyocell and modal, and Italian sensitive plus. However, there are mixed reviews about the quality of their products and customer service. Some customers have reported poor quality and customer service experiences. Therefore, it's recommended to do thorough research and read reviews before making a purchase.