LYS Beauty is indeed a legitimate brand. It is recognized for its commitment to clean, cruelty-free, and vegan practices. The brand is certified by PETA, which requires that neither they nor their ingredient suppliers conduct, commission, or pay for any tests on animals for their ingredients, formulations, or finished products. LYS Beauty is also the first BIPOC-owned clean beauty brand at Sephora. The brand's founder, Tisha Thompson, is a trained makeup artist turned beauty business maven. The entire product line aims to provide universal shade options backed by a skin-first ethos that targets visible signs of premature aging, acne, hyperpigmentation, and uneven tone and texture while remaining gluten-, talc-, fragrance-, mineral oil-, and SLS-free. All products are under $30 in order to remain accessible. The brand has received positive reviews for its products, with users praising the quality, affordability, and effectiveness of the items. However, as with any brand, individual experiences may vary, and what works well for one person might not work as well for another. It's always a good idea to do some research and perhaps try a few products to see if they suit personal preferences and needs.