"Loftie" is a brand that offers products like the Loftie Alarm Clock and Loftie Lamp. The Loftie Alarm Clock is designed to make wake-up and wind-down routines smoother and more relaxing. It allows setting alarms via smartphone, mood lighting, and playing calming sounds. However, some users have reported issues with the initial app setup and the alarm not going off as expected. The Loftie Lamp is praised for bringing more mindfulness to daily routines and helping users disconnect from their phones. It's important to note that while these products offer unique features, they are priced higher than most traditional alarm clocks and lamps. Therefore, potential buyers should consider their needs and budget before making a purchase.