Kula Cloth is a product designed for outdoor enthusiasts, particularly those who squat when they pee. It's an ultra-absorbent, antimicrobial, and stylish pee cloth that makes going to the bathroom outdoors easy, clean, and void of wasteful paper products. The cloth is constructed with antimicrobial, silver-infused fabric that prevents microorganisms from growing, ensuring it won't get dank or putrid if used for a few days at a time. It was founded by Anastasia Allison in 2018 after discovering a massive pile of used toilet paper while backpacking. The product has received positive reviews from users, with many praising its practicality, packability, and effectiveness. It's considered a game-changer and an essential item in many outdoor gear kits. However, it's important to note that its effectiveness may depend on individual preferences and circumstances. For instance, washing it on-trail requires additional water, which might be an issue in dry, desert environments where water needs to be packed in. Overall, it appears to be a legitimate and well-received product in the outdoor community.