Yes, JoyFay is a legitimate company. It is known for selling a giant Teddy bear that went viral. The company was founded by Nikola Matic and three other PhD scientists. Despite some negative reviews about the bear's disproportionately long legs, the product has been a big seller since the Cleveland-based company was founded in 2009. The bear is available for sale on Amazon and the JoyFay site. The company is also a Google trusted store.