IVL Collective is a legitimate activewear brand. It was started by Emily Jackson of the Ivory Lane blog. The brand has grown rapidly and has a partnership that allows them to sell in Nordstrom. IVL Collective offers skin- and eco-friendly athletic wear. Their products are known for their soft fabric and innovative, cutting-edge designs. They offer a range of products including leggings, bras, tanks, and jackets. The leggings are particularly popular and have been described as "buttery soft". The brand also uses innovative, collagen-infused fabric with special technical attributes such as a natural cooling effect, moisture-wicking properties, and UPF 50+ protection.