"Heirloom" appears to be a term associated with multiple businesses. For instance, Heirloom Roses has a high rating from customer reviews, indicating that most customers are generally satisfied with their purchases. However, without more specific information about which "Heirloom" business is being referred to, it's difficult to provide a definitive answer. It's always a good idea to do thorough research and check for customer reviews when assessing the legitimacy of a business. If you're referring to a different "Heirloom", please provide more details.