GoodGuysDontWearLeather.com is a legitimate and reputable online store. The brand has been in operation since 2011 and is known for its 100% vegan and cruelty-free products. They emphasize sustainability and social responsibility, with all products being manufactured in Europe under fair working conditions. The brand has received positive reviews from customers and has been featured in various fashion magazines. Additionally, celebrities like Emma Watson and Miley Cyrus have endorsed their products.