Yes, Flori Roberts is a legitimate company. It was the first cosmetics brand developed specifically for women of color in 1965. The brand offers a comprehensive range of quality color cosmetics that include foundations, face powders, blush, eye and lip makeup. Flori Roberts is recognized as the premier cosmetic brand for African American women. The brand is also synonymous with serious skin care and recently launched the first-ever skin care, Enlighten, using Emblica (a plant extract) which is a dramatically effective and natural way to even out skin tone, fade discolorations and brighten the skin. Despite Flori Roberts' department store heritage and name recognition, it is sold almost exclusively through Color Me Beautiful's direct selling and mall kiosk entrepreneurs. Flori Roberts, who started out as a Broadway actress before walking away to create three national cosmetics companies and spending her final years as a Sarasota philanthropist and motivational speaker, has died. She was a wonderful role model who had passions and beliefs and acted on them. She was a typical mother, say her sons, Bruce and Doug. They remember her trying to be a typical mother and buying cupcakes for school bake sales because she couldn’t bake. They said their mother was like a fine wine. As they grew older, they began to appreciate her more. It was kind of difficult for an 8-year-old to relate to what she was doing, but an 18-year-old can relate quite well. Flori Roberts, who was born in New York, began her career as an actress on Broadway after graduating from Carnegie Mellon with a bachelor’s degree in drama. While in college, she told PrimeWomen magazine in an extensive 2014 interview about her life and career, she was recruited to replace Carol Channing in a production of “Lend an Ear” on Broadway. Business, she told the publication, was the farthest thing from her mind at that time. “Although I must have been born with entrepreneurial genes, I came to business through a most unusual route,” she said, citing her degree in drama. “You see, I always wanted to be an actress and had my head in Shakespeare, rather than economics.” Back in New York after touring with “Lend an Ear,” Roberts came to the conclusion that theater wasn’t for her. She said finding work as an actress was tough and that she’d have to wait tables to make ends meet. Being on Broadway was a defining moment, she said in the interview, “but not enough to last me the rest of my life.”