Born Pretty is generally considered legit based on customer reviews. The site has a 4.2-star rating on Trustpilot, with 78% of reviews being 5-star. Customers praise the quality of the products, especially the nail art supplies. However, there are some complaints about customer service and shipping times. Some users report issues with stock availability and delayed responses from customer support. Overall, Born Pretty is a reliable source for beauty products, but potential buyers should be aware of possible customer service challenges.