If you’ve researched the best tools to boost the ranking of your Etsy listing for a while, it’s very likely that you’ve heard of eRank. What is eRank? What features does it offer for bettering your products’ visibility on Etsy? Our post will give you a detailed answer.
In this article, we’re going to explain the essence of eRank, what its key benefits are, and how much it costs. Also, we’ll compare eRank with some of other popular SEO-increasing tools on the market to help you have a clear idea about whether it is a good choice for your business or not.
What is eRank?
eRank is a prominent player in the world of Etsy search engine optimization (SEO).
The founders of eRank understand the challenges of income instability and personal struggles, something many Etsy sellers can relate to.
Their primary goal is to support the Etsy community by offering tools and guidance to help sellers achieve profitability in their online shops. This mission is built on a foundation of honesty and best practices for Etsy sellers.
eRank's motto, "From Little Things, Big Things Grow," reflects their commitment to helping sellers of all levels and backgrounds, from those just starting with a handful of listings to experienced sellers with thousands of sales and multiple shops.
They've designed a range of free and low-cost plans to cater to the diverse needs of Etsy entrepreneurs.
What features does eRank offer?
eRank boasts a wide range of SEO-supporting tools.
eRank offers a comprehensive set of features designed to empower Etsy sellers with the tools and insights they need to optimize their listings and improve their shop's performance:
- Keyword tool
The Keyword Tool is a powerful resource for Etsy sellers. It enables users to perform in-depth analyses of the top 100 listings associated with specific keywords.
By using this tool, you can gain valuable information about the most popular tags used by other Etsy sellers and the frequency with which related keywords appear in Etsy search. This information helps you optimize your own listings.
Additionally, you can explore your competitors' listings, studying their titles, tags, pricing strategies, and overall performance.
- Listing categories
This feature allows sellers to assess and enhance how their items are categorized on Etsy.
Properly selecting categories and subcategories is vital for conveying to Etsy's search algorithms what your listing is about. This enhances your listings' visibility in Etsy search results.
- Bulk rank checker
The Bulk Rank Checker is a time-saving tool that scans the first two pages of Etsy search results for up to 20 different search terms.
It's an invaluable resource for monitoring the performance of your top 20 "Superstar Keywords" and identifying which of your listings rank the highest.
- Trend buzz
Trend Buzz helps sellers keep their fingers on the pulse of trending keywords on Etsy and other popular e-commerce platforms. This feature provides daily and monthly updates on the most-searched terms across various shopping platforms.
Sellers can leverage this knowledge to enhance their keyword SEO, plan their inventory for different seasons, and understand fluctuations in their shop's traffic.
- Active listings
Active Listings provides a comprehensive view of each listing's performance in your shop. It offers data on the last update of each listing, the number of views, Visibility Scores, and more.
This data empowers sellers to identify their best-performing listings and those that might need improvement. It also provides tools to investigate and edit listings accordingly.
Above are the fundamental features of eRank, besides dozens of other valuable ones, like listing changes, missing images, or compare listings. Its suite of features equips Etsy sellers with valuable insights, tools, and strategies to optimize their shops, improve keyword selection, and stay informed about market trends.
How to use eRank?
It doesn't require complex steps to effecively using eRank.
Using eRank effectively involves a combination of research, analysis, and continuous monitoring to optimize your Etsy shop's performance and stay ahead in the e-commerce marketplace.
By following these steps, you can make informed decisions to enhance your shop's visibility and sales:
1. Connect your etsy shop to eRank
- Visit the Settings page on eRank.
- Scroll down to the "Your Shops" section.
- Click the "Connect Your Shop" button and follow the prompts. This allows eRank to access your Etsy shop data, helping you identify issues and track performance changes.
2. Learn about Etsy shopper buying habits
- To grow your shop successfully, it's important to understand what motivates Etsy shoppers to make purchases.
- Explore eRank's annual survey of Etsy buyers to gain insights into Etsy Buying Habits. This report provides valuable information on buyer preferences, such as why they choose to purchase from specific shops and what encourages repeat purchases.
3. Conduct keyword research
- Discover what customers are searching for on Etsy. This research helps you create products based on popular keywords, increasing the chances of attracting potential buyers.
- Optimize your listings by selecting keywords that align with what customers are looking for.
4. Learn from your competitors
- Analyze your competition to save time and improve your pricing strategies.
- Gain keyword ideas for your listings' titles and tags, understand what products sell well, and identify when other shops in your niche experience slower sales.
5. Optimize underperforming listings
- Choose a listing that isn't performing well and use eRank's Listing Audit tool to optimize it. This tool helps you make your listing more effective.
- It's recommended to start with underperforming listings before making changes to your bestsellers to avoid unintentionally affecting your revenue.
6. Monitor your changes and search rank
- Keep track of the changes you've made to your listings:
- Use "Listing Changes" to monitor daily snapshots of your listings' performance, including views, favorites, and sales. This helps you identify which changes are working.
- Utilize "Monitor" to check your listings' rankings in Etsy's search results for your target keywords.
- Explore "Spotted on Etsy" to discover the keywords that are driving traffic to your listings and see how they rank in search placement.
7. Explore other eRank tools
- Gradually apply changes to other listings as you learn what strategies work best.
- Explore other eRank tools and resources to grow your business on Etsy and other online platforms.
eRank pricing
Is eRank free? eRank offers both free and paid plans. The free version includes a range of useful features, but there are also paid subscription tiers with additional capabilities and advanced tools:
1. BASIC - $5.99/month
- Suitable for Etsy sellers with smaller shops and more modest needs.
- Supports up to 200 active listings.
- Allows connection with up to 5 shops.
- Access to the Keyword Tool for up to 100 lookups per day.
- And other tools (yet more limited than the other two packages)
2. PRO - $9.99/month
- Ideal for Etsy sellers with larger shops and more extensive listings.
- Supports up to 4,000 active listings, catering to those with a substantial inventory.
- Permits connection with up to 10 shops, making it suitable for multi-shop owners.
- Access to the Keyword Tool for up to 200 lookups per day, offering more comprehensive research capabilities.
- And other tools
3. EXPERT - $29.99/month
- Designed for advanced Etsy sellers, including those with large shops or those managing multiple shops.
- Supports up to 5,000 active listings, accommodating extensive inventories.
- Allows connection with up to 100 shops, making it suitable for those with a broad network of Etsy stores.
- Access to the Keyword Tool for up to 500 lookups per day, providing substantial research capabilities for in-depth keyword analysis.
- And other tools (many tools are unlimited.)
eRank competitors
There are many platforms similar to eRank.
Respectively, we’ll put eRank into head-to-head comparisons with Marmalead, Everbee, and Salesamurai.io. Read on to figure out which applies best to your store.
eRank Vs Marmalead
eRank stands out for its extensive feature set, particularly in the realm of technical SEO analysis and advanced shop analytics. It provides a wide array of tools for in-depth SEO research, business management, and competitor analysis.
On the other hand, Marmalead, while offering fewer features, focuses on introducing beginners to the world of SEO and simplifying the complexities of keyword research.
Also, it offers a unique feature called "Storm," which serves as an introduction to SEO and helps beginners grasp essential concepts.
While Marmalead might not seem as extensive as eRank's feature list, it plays a significant role in simplifying SEO for newcomers.
Additionally, Marmalead's user-friendly interface and educational approach make it an effective tool for users looking to enhance their understanding of SEO and keyword research.
eRank Vs Everbee
EverBee stands out as an excellent choice for those seeking robust analytics and insights into their overall shop performance, and it offers these features for free. For budget-conscious sellers looking for comprehensive insights, EverBee is a strong contender.
Plus, this tool also excels in hands-off automation, offering features like automated SEO optimizations, bulk editing, and time-saving shop management tools.
If you prefer a more automated approach to managing your Etsy shop, EverBee provides a compelling solution.
EverBee can offer a broader view of your shop's overall performance and provide valuable SEO insights at no cost. Meanwhile, ERank allows you to fine-tune individual listing SEO through powerful keyword research, tracking, and optimization tools.
Integrating both platforms can provide a comprehensive approach to analytics and SEO optimization, ultimately driving more sales on Etsy.
eRank Vs Salesamurai.io
Salesamurai.io takes a segmented approach to evaluate different aspects of your Etsy store's SEO. It has a good head for discovering actionable long-tail Etsy keywords and tags.
One distinguishable feature of Salesamurai is its keyword grading system, designed to simplify SEO for users without inundating them with technical jargon.
Additionally, Salesamurai's Chrome extension allows you to research Etsy within your storefront, saving time and enhancing workflow.
Your decision between eRank and Salesamurai.io can be influenced by budget considerations.
eRank offers a free version, while Salesamurai.io offers a three-day trial.
If you're looking for a straightforward keyword optimizer, eRank's free version can be a good starting point. On the other hand, if you're seeking a more advanced and detailed SEO solution, Salesamurai.io may be the better fit.
eRank coupon
Having read hundreds of eRank customer reviews, we found some business owners say that they find eRank’s Expert plan compelling but find it slightly beyond their budget for Etsy SEO, or some entrepreneurs can even find it hard to afford the Basic package.
eRank understands that, and they often give out favorable discounts to make it less burdensome for companies to uprank their listings.
So, where to find eRank discount codes? CouponATime is confident to be one of the fastest places to update the latest promotions and exclusive offers from your favorite stores. Our team frequently checks and displays verified coupon codes neatly with clearly stated discount values. This way, you can get the savings easily and enjoy your shopping experience even more!
Currently, there are 3 active eRank coupon codes as follows:
Ensure to use them as early as possible because they may expire soon, and the number is limited as well. You don’t want to miss out on such precious saving chances, do you?
Besides, we’ve also identified some Everbee discounts during our search for eRank special deals. As mentioned, Everbee and eRank can be a good pair as they share features that supplement each other and the same purpose of bringing your products to more customers.
Save these coupons to your coupon collection now and get ready for your next purchase!
Bottom line
Now that you’ve got well-informed of “what is eRank?” and how it benefits your goods’ ranking. If you’re a seller who is struggling to generate sales and find Etsy a way too competitive commercial platform, eRank with its concentration on SEO will lend you a big hand in refining your listings and targeting the right audience.
Being on the affordable side, eRank plans do not require a large investment, yet the returns it yields will do your business good in the long run. So, why not give it a try?