"Bike Club" is a subscription service for kids' bikes. They offer flexible monthly subscriptions for kids' bikes, aiming to make cycling more affordable and sustainable. The service allows you to use one of their quality kids' bikes for a monthly fee. They have brands such as Forme, Frog, and Squish bikes in their fleet. After 18 months (or 12 months for a balance bike), you're entitled to a free upgrade to the next size bike. If you need to swap the bike earlier, you just pay a small fee to cover delivery costs.
The company has received a number of positive reviews from customers, praising the concept, the quality of the bikes, and the customer service. However, there have been some complaints about issues when wanting to swap or cancel the service. These issues seem to have been resolved quickly by the Bike Club team.
Please note that while this information is based on available online reviews and the company's website, it's always a good idea to do your own research before making a decision.