August Berg is a watch brand that is recognized for its stylish and elegant designs. The brand's philosophy is based on the inspiring thought of reframing the watch from a passive counter of time lost, to actively inspiring you to spend time on the things that bring purpose, meaning, and joy to your life. This appreciation for the time we have – and what we choose to do with it – is essential. At August Berg, this is referred to as Timefulness.
The brand also has strong philanthropic aims: with the sale of every watch, August Berg donates 6-months of quality education and, with 20,000 watches sold, August Berg will work with the Human Practice Foundation to build a school in rural African communities.
Every August Berg timepiece serves as a keen reminder to live consciously, to be fully present for those you love, and to achieve the dreams you dare (d) to dream. The brand uses premium materials and all watches are crafted with 316L stainless steel, anti-reflective and scratch-resistant single-dome sapphire crystal glass, affixed with Italian leather straps, Milanese mesh, or intricately woven perlon.
The Serenity collection is their best-selling collection, available in 32mm and 40mm case variations, whilst their collaboration pieces with renowned British heritage artist and designer, William Morris are available in 30mm and 38mm.
In conclusion, August Berg appears to be a legitimate and ethical watchmaker with a strong focus on design, quality, and social responsibility.