"Alamour The Label" appears to be a legitimate online fashion brand. It has received a 4.1 out of 5 rating based on over 1,389 customer reviews. Many customers have praised the quality, fit, and style of their purchases. However, some customers have expressed dissatisfaction with the company's return policy, which offers store credit instead of cash refunds. As with any online purchase, it's recommended to read the return policy and customer reviews before making a decision.