Dr. Squatch is indeed a legitimate company that specializes in men's grooming products, particularly natural soaps and deodorants. Since its establishment in 2013, it has garnered a substantial customer base. The products are touted to be made from at least 98% natural ingredients, which is a selling point for those seeking more organic options in their grooming routine. However, as with any product, user experience varies. Some customers have reported that the soap bars dissolve quickly, and there have been mixed reviews about the scent of the deodorant. Despite this, the company's customer service has generally been praised for its efficiency in resolving issues. As always, it's recommended to conduct personal research and read reviews before making a purchase.